Wednesday, 23 December 2009

Happy Christmas from the Uniquethinkers!

We’d like to wish all readers of our blog a very Happy Christmas and New Year!

Read on for five reasons why we’re finishing off the year on a high note:

1) Joe McElderry won the X Factor – we’re very proud of our little star and it’s a great boost for the North East. It’s a shame he was deprived of the Christmas No.1 spot but he’s still a winner and we know he’s got a great career ahead of him.

2) We’ve had a brilliant year working with several great new clients and we successfully launched our new design division, headed up by Paul Alderson.

3) It’s official - NewcastleGateshead and Sunderland will become candidate host cities if England is successful in winning the right to stage the 2018 World Cup. Hosting the tournament in the region would provide a £58m boost, with tens of thousands of people visiting the area during the event, so we’re keeping our fingers crossed.

4) BA staff will not be striking over Christmas, ensuring that thousands of people’s Christmas holidays will not be ruined. The whole news story has proved disastrous for goodwill and PR, but we know of a good PR consultancy who could help rebuild BA’s image! The reputation of Eurostar could do with a lift too – continued reports of delays and inadequate treatment of travellers this Christmas is not the best way for the company to start 2010.

5) Sam will be jetting off to Saint Lucia again in January to see our top client, Windjammer Landing Villa Beach Resort, for another week-long ‘meeting’ in the Caribbean sunshine! See http://www.windjammer-landing.com/ for more information about the resort.

Happy Christmas everyone!

Friday, 11 December 2009

New website helps cash-strapped students


With the recession hitting the student population more than ever, we’re thrilled to be working with the founders of bumptheagent.com, a national database of private landlord accommodation designed to save students and landlords money.

Business partners Claude Farren and Tony Tailford of Gosforth, Newcastle, decided to launch bumptheagent.com after spotting a gap in the market for a portal where students and landlords can directly contact each other.

All landlords have to do is register with the site and list their properties - simple as that! Students then select their requirements from the drop-down list on the website homepage.

The site already has hundreds of properties listed, mostly from the Newcastle area. There are plans to target other North East universities in Durham, Sunderland and Teesside before raising awareness in other major university cities such as York, Manchester and Leeds later on in 2010.

We’ll be playing a key part in promoting the benefits of this money-saving site in the regional and national consumer and trade press in the coming year.

Landlords can download print-ready assured shorthold tenancy agreements, standing order forms and guarantor forms directly from the website, making the letting process easier.

Future plans for the site include a landlord services page, where companies can advertise their services, such as furniture, credit searches, inventories and insurance to landlords.

The cost for landlords to advertise on the site is £20 per year + VAT per property. Take a look at www.bumptheagent.com for more information.

Thursday, 26 November 2009

Fruitful launch of Manchester Wine School


We’re delighted to be working with the Wine School Group on the launch of its third franchise, the Manchester Wine School.

Manchester Wine School will be opening its doors in January 2010 to offer anything from a two-hour evening tasting, through to an all day introductory session with lunch - perfect for those who enjoy a tipple and would love to learn more. There will also be ten-week courses available which will focus on wines from around the world in more depth.

We’ve been busy launching the school in the Manchester press, organising features, competitions and generating media coverage to maximise awareness of the very first wine school in Manchester.

The wine school franchise, founded by Chris Powell, is continuing to grow rapidly, with the West London Wine School planned to launch in 2010. Further plans are also being made for schools in Leeds and Edinburgh.

Visit http://www.newcastlewineschool.com/ for more information – if you’re stuck for Christmas ideas then there are some fantastic gift vouchers available to buy online!

Well done again Chris.

Monday, 9 November 2009

Toon stars strike lucky at Namco!

As part of our launch campaign for the brand new Namco complex in the Metrocentre, we organised for the famous Peter Beardsley and the Newcastle Vipers to come down and see Namco for themselves.

The Vipers and Peter Beardsley’s Academy team were bowled over by Namco Funscape when they attended the exciting sneak preview of the new entertainment complex in the newly refurbished Yellow Qube in the Metro centre.

The new entertainment complex which is now open to the public saw the two Newcastle teams score strike after strike before challenging their driving skills on Europe’s fastest dodgems track which are capable of reaching speeds up to 30mph!

Namco is great for people of all ages and can offer so much for all the family. Toon Legend Peter Beardsley said: “It’s a brilliant facility. I used to come here when it was MetroLand and it has much improved. It’s great for team bonding.” The academy team had lots of fun on the dodgems and they admit that it is definitely going to give other entertainment complexes a run for their money!

Namco Funscape boasts 18 bowling lanes, a massive children’s soft play area, arcade games and many more fun activities for you to enjoy, including the relaxed bar area so it’s a perfect way to wind down after a busy day with a couple of drinks and a few games of pool.

Tommy Nasser the manager of Funscape said: “We just want to bring the fun back to the North East and I believe it’s been missing since MetroLand closed!”

The doors are now open for everyone to enjoy the fun that the bright and colourful Namco has to offer! So come down to Namco Funscape and drop the kids off in the soft play whilst you enjoy a few games of bowling!

To find out more telephone (0191) 406 1066 or visit www.namcoexperience.com

Friday, 30 October 2009

Sherrie’s let loose in Saint Lucia!


We’re delighted to have secured Loose Women’s Sherrie Hewson to present a fantastic competition on ITV’s This Morning for our client, Windjammer Landing Villa Beach resort in Saint Lucia.

Sherrie, also famous for her role as Maureen Naylor in Coronation Street, will be able to sip on one of the resort’s famous rum cocktails on her villa balcony when she flies out to Windjammer in late November to film the resort footage with a four man camera crew.

Sherrie is the latest in a line of celebrities we’ve worked with to promote Windjammer – we’ve arranged trips for Richard and Judy and Claudia Winkleman to name but a few, resulting in excellent national coverage in the Sunday Express and Independent.

We’ve organised an enviable prize for a lucky This Morning viewer: seven nights of half-board accommodation for a family of two adults and two children, including return flights from Gatwick. The winning family will also be treated to complimentary use of the impressive kids’ club and water sports facilities to make it a holiday to remember. Make sure you watch out for the competition when it airs in January for your chance to win!

The resort is celebrating its 20th Anniversary this year and is offering a variety of themed 20th offers which we’ve been working hard to promote in local and national media, including 20% discount off accommodation, 20% off luxurious spa treatments, 20% off a sunset cruise and many more.

The offers are available for bookings made from November 2009 till November 2010, Windjammer has served 10,000 holidaymakers over the years and truly offers something for everyone, whether you’re looking for a fun filled family break or a romantic escape.

It was recently voted as the romantic beach in the world by Cosmopolitan Magazine and over 5000 weddings have taken place on the resort!

We hope Sherrie enjoys her visit to Windjammer and we can’t wait to see the results of our efforts appear on This Morning next year.

Check out http://www.windjammer-landing.com/ for more information.

Friday, 16 October 2009

Bowled over by launch of Funscape


We’re excited to be working with Namco Operations Europe Limited (NOEL) on the launch of Funscape, its £4million new entertainment complex opening in the Yellow Qube of Metrocentre at the beginning of November.

We are organising lots of reader offers and fantastic competition prizes within the local media along with organising its official launch with some exciting guests to really give it the opening we have all been so patiently waiting for.

Spanning over a massive 38,000 square feet the impressive complex has an 18 lane ten pin bowling centre, the fastest dodgem car track in Europe, pool tables, children’s soft play, Costa Coffee, a vast selection of popular video and arcade games and a fully licensed bar offering bar snacks and showing Sky Sports. Phew!

With the party season vastly approaching (only 10 weeks until Christmas!), Funscape is a great place to book your works’ Christmas party or just get a few friends together and go Boutique Bowling. Six exclusive lanes are sectioned off for private bowling and you can pre-order a buffet and some champers to really get the party going! It also has three party rooms holding up to 60 people so the entire Company could enjoy the festivities with a difference.

The venue caters for all ages and is also perfect for children’s parties with an Ultimate Soft Play Party which includes 90 minutes PacMan Play, party food, unlimited soft drinks, party bags and a special gift for the party girl/boy.

Although Funscape is the first Funscape in the UK, it is Namco’s eleventh entertainment complex having units situated in shopping malls or stand alone complexes all over the country including other high profile locations such as the Trafford centre in Manchester and County Hall in London.

We at uniquethinking can not wait to play racing drivers and games as it has bowled us over already!

Funscape is taking bookings for Christmas now by calling (0191) 406 1066.

Wednesday, 7 October 2009

Lancashire’s wine school’s expecting a fruitful launch

We are delighted to be working with Newcastle Wine School again on the launch of its second franchise, the Lancashire Wine School.

Lancashire Wine School will be opening its doors in January 2010 to offer anything from a two-hour evening tasting, through to an all day introductory session with lunch, perfect for those who enjoy a tipple and would love to learn more.

The courses will appeal to all, from those with no experience at all to wine industry professionals. There are also ten-week courses which are like travelling on an exclusive wine holiday but without all the expenses.

We’re now busy launching the school in the Lancashire press before the busy Christmas rush, organising features, interviews, competitions and generating as much media coverage as we can to maximise awareness of the school.

Newcastle’s first franchise, Birmingham Wine School has really taken off since we helped to launch it last year and we’re also delighted that we’ll be launching Manchester Wine School too next month!

Well done Chris.

Wednesday, 23 September 2009

Are curves here to stay?


There has always been controversy in using plus size models on the catwalk and this year’s London Fashion Week has certainly stirred some trouble up after designer Mark Fast decided to cast larger models for his show.

To the regular British female these size 12-14 women look the picture of health, but for the fashionistas at London Fashion Week it was enough to make two members of Fast’s creative team quit, leaving colleagues short staffed.

It was said to be because of ‘creative differences’ but it is clear the matter was of the choice of model. Surprisingly, this debate comes after recently raised concerns about models with eating disorders, which has caused organisers of events such as London Fashion Week to avoid using underweight models.

Fast wants women to know they don’t have to be the size of a child to fit into his designs, and he shows that curves can look great on the catwalk - his figure hugging dresses need a ‘figure to hug’.

The PR industry deals heavily with projecting a good image and getting important messages across to a target audience. In this case, if models are going to be seen as aspirational people for young girls, it is essential that the right message is being sent out to them. It is about taking care of your body through diet and exercise, not just starving your body of what it needs.

We can all agree that certain styles and trends look better on slimmer women, but when does slim become too slim? We are beginning to see a rise of the plus size model with the most recent winner of America’s Next Top Model, Whitney Thompson, being the first plus size to win the series. It has been argued that the series was fixed, as the producers wanted to be ‘fair’, but it seems that these are the people who just don’t want to see the fashion world change. Maybe we won’t need to diet anymore; this is great news for those us who like to eat….pass the chocolate please.

Thursday, 17 September 2009

UK's oldest restaurant is on a higher level


Our client, Blackfriars Restaurant, re-opened earlier this month following a major refurbishment which has reclaimed parts from one of Newcastle’s bridges.

Newcastle-based Blackfriars has been restored to its medieval roots with the reinstatement of an ancient solid oak floor, an oak bar and exposed oak beams – cast-offs from the recently refurbished High Level Bridge. The interior also boasts reclaimed furniture, old oak doors, photos from the Newcastle archives, refurbished toilets and lights made from old antlers.

The £100,000 refurbishment fits into the restaurant’s theme of supporting all things local, having used North East designers, artists and craftsmen to create a look that ties into the period of the building, which is said to be the oldest purpose built dining room in the UK having been the refectory for the Dominican Monks in the 13th Century.

We’ve been busy spreading the word about the refurbishment and promoting the sumptuous events coming up at Blackfriars, such as the tempting Chocolate Dinner and next month’s spooky Halloween Night.

To accompany its traditional roots, the restaurant also serves up a number of medieval inspired dishes such as roast suckling Pigge and traditional ale from local breweries including Wylam and Jarrow.

For booking enquiries visit http://www.blackfriarsrestaurant.co.uk/ or call 0191 261 5945.
Blackfriars Restaurant, Friars Street, Newcastle, NE1 4XN.

Monday, 7 September 2009

Search2drive gives us the green light


We’ve been given the green light to promote search2drive.com, a driving school comparison website.

Uniquethinking have been chosen to increase awareness of search2drive.com around the UK and position it as the comprehensive online comparison site for those looking for the best driving instructor.

We’ll be targeting the 17-25 market with a range of innovative marketing techniques and strategically placed advertising.

Search2drive posts reviews and ratings of instructors as written by pupils and learner drivers. Through using this unbiased information, visitors to the website can compare instructors, costs, cars and more.

For more information about search2drive, visit their website at http://www.search2drive.com/

Tuesday, 1 September 2009

Debtaid has the solution to money worries


This year the number of people with debt problems has risen sharply, partly due to the amount of redundancies that the recession has caused. In this climate, finding the right help to deal with debt is more important than ever.

That’s why we’re spreading the word about Debtaid, a small family business based in Alnwick, which offers impartial advice and tailor-made solutions for people in debt.

Brothers Shaun and Max Renwick have built up an established firm with a good reputation among its customers and have asked the Uniquethinking team to raise Debtaid’s profile around the region.

We’ve been busy designing eye-catching flyers to promote the wide range of services that Debtaid has to offer. Over the coming months we’ll be handling the PR, marketing and advertising work for the business.

We’re thrilled to be able to use our experience of working with professional services, including financial advisers, to raise the firm’s profile.

We’ll be emphasising that Debtaid treats each client differently through working out an affordable plan for repayments depending on the client’s situation. In particular, we will be targeting retired people, students, families and the unemployed.

To find out more, visit the website at http://www.debtaid.ltd.uk/ or ring 0800 0722 332.

Monday, 24 August 2009

Checking in with Intercontinental Hotels Group


The team is celebrating after winning a contract with Intercontinental Hotels Group to raise the profile of the region’s Holiday Inns and Crowne Plaza hotels.

We’re going to be using our expertise in the tourism and leisure sectors to reinvigorate the brand, making it a more attractive choice for business travellers and for the region as a whole.

We’ll be identifying news stories and targeting North East business and consumer publications to increase awareness of what’s on offer at the IHG hotels.

In particular, we’re looking forward to promoting the stress-free convenience of the new ‘Park, Stay and Go’ package, which offers travellers a one night stay followed by up to 15 nights of parking.

IHG adds to our growing portfolio of tourism and leisure clients including Costa Coffee and the Windjammer Landing resort in St Lucia.

Tuesday, 18 August 2009

Being the judge of the X Factor judges


As the new series of the X Factor hits our screens again this weekend we’ve been thinking about how the show’s judges are in the spotlight just as much as their singing starlets.

The show just wouldn’t work without Simon Cowell at the helm, his popularity being due to his straight talking, ‘Mr Nasty’ image. He proves through his success in America that sometimes projecting a villainous image can have positive results!

Louis Walsh may not have the Mr Nasty label, but Simon Cowell’s decision to bring Louis back to the 2007 series after he was famously let go from the programme shows how much the X factor relies on getting the right mix of characters on the judging panel. With Louis Walsh’s history of managing chart-topping groups such as Westlife and most recently JLS, he’s a much-needed voice of experience.

Since Cheryl Cole joined the show the media have been keen to whip up stories of rivalry between the Girls Aloud star and Danni Minogue, but the girls have so far only battled each other in the fashion stakes. The X Factor has propelled Cheryl in particular to new heights of fame. She is working on a solo album, has continued performing with Girls Aloud, and is hoping to break America – but I wonder if she is taking on too much.

Cheryl was recently pictured smoking outside an X Factor audition, which she had vowed never to let happen, being aware of her position as a role model for young fans. Now that she has been caught smoking in public, it seems Cheryl’s various commitments are getting too stressful – perhaps she should let herself have a bit of a break and try to restore her smoke-free reputation.

This year’s show follows the example of Britain’s Got Talent as the contestants must not only face the judges but also an audience of 2000, so the pressure is well and truly on. With buzz already being created around 21-year-old Asperger’s syndrome sufferer Scott James and girl band Kandy Rain, this looks like it will be the most addictive series yet.

Thursday, 13 August 2009

Is this the last chapter for Katie and Peter?

We thought it was about time we commented on the long running saga of Peter Andre and Katie Price - sad though it is, it has been a tabloid editor's dream and shows no sign of stopping.

With Katie having won over public support in recent years as she attempted to transform her brazen image into that of a business woman and loving mum, she appears to be throwing it all away with new boyfriends, girlie holidays and the return of the infamous Jordan shoots.

Peter on the other hand, has come out of the whole affair rather well - family trips to the fruit farm, swim sessions and not forgetting his loyalty to step son Harvey.

However, our advice to Peter would be; don't blow it now! After holding a dignified silence he seems to be doing one too many family activities providing the perfect media photo call, not to mention some tabloid interviews.

He is in very close danger of over doing his nicey nice image and using his children as a media pawn - and some might say that's worse than leaving them at home while you party in Ibiza.

So Peter, stick with the original plan and you've got it in the bag!

Wednesday, 5 August 2009

A strong brand is the law at Clarke Mairs


Working in the creative industry we're all too aware that image is everything if you want to set yourself apart from the competition.


Fortunately for uniquethinking, Clarke Mairs LLP, a local firm of solicitors, has realised that this goes for professional firms too having enlisted our help to come up with a new corporate identity for the business which includes the design of adverts and a range of print materials.


The contract win has allowed us to put to good use our extensive experience of working with professional services which includes other firms of solicitors and Financial Advisers to produce an eyecatching and contemporary brand image for the law firm.

Clarke Mairs is a really progressive firm keen to set itself apart from its competitors in the region and the new look reinforces their approachable, fresh and professional approach to law. Tim Clarke, senior partner at the law firm has been deligted with the image overhaul so far.

The contract win marks the ongoing success of uniquethinking’s recently launched design division, headed by creative director Paul Alderson. As well as award-winning PR and marketing, the agency now offers a full creative service, including website design and build.


Clarke Mairs is a commerical law firm based in Newcastle City Centre providing legal services to businesses and individuals nationwide. Services include Commercial Property, Insolvency, Company/Commercial and Employment. For further information visit www.clarkemairs.com

Thursday, 30 July 2009

Whitehouse Deli fills up Whitley Bay

Having the same thing for lunch everyday can be uninspiring but the newly opened Whitehouse Deli in Whitley Bay has scrumptious sandwiches and tasty treats to liven up our lunchtimes.

Open from 7.45am Monday-Friday and 8.45am on Saturdays the deli offers bacon butties for breakfast as well as a whole range of sandwiches, paninis, jacket potatoes and sweet treats available throughout the day.

They deliver to most of the region and offer corporate packages for meetings and events.

For more information check out the website at http://www.whitehousedeli.co.uk/ (oh and let us know what you think, we designed it!)

Tuesday, 21 July 2009

It's a tough job, but someone has to do it


Working in PR definitely has its perks. This week we went to the official opening of Brasserie Caprice, a new restaurant in Whitley Bay.

We've been working hard on the launch of the restaurant, handling the design and build of the website, as well as all the PR, marketing and advertising.

The night was a great success with over 80 local foodies and members of the press attending and we had a brilliant time hanging out by the champagne fountain!

Log onto http://www.brasseriecaprice.co.uk/ to check out the continental menu and keep an eye out for wine tastings and special events.

Tuesday, 14 July 2009

Osborne Dental has something to smile about


We always encourage our clients to enter awards schemes as they offer great opportunities for positive press and Osborne Dental has proved us right this week, receiving double recognition from the British Dental Association Good Practice Scheme.

The dental group, which is preparing for expansion in September, recieved awards for both it's Jesmond and Stanley practices, for commitment to good practice and high standards.

Principal dentist, Onkar Dhanoya is really pleased with the recognition- and it's given me the motivation I need to complete the PRide awards application that's sitting on my desk!

Monday, 13 July 2009

I survived!



Well I managed to complete the 5k Race for Life in just under 30 minutes yesterday which is a great achievement for someone who doesn't run!

Thanks to everyone who sponsored me (or have said they are going to!). It was a great day and it is estimated that £257,000 was raised for Cancer Research by the 5,000 women who took part. It was really touching to see so many women out in force in Newcastle and how many people had been touched by cancer.

Next year the 10k then no problem!

Monday, 6 July 2009

She's off!


For anyone who knows me I hate running and don't usually get past three minutes on the treadmill without complaining so lord knows why I've signed myself up for my first ever race! I am more of a laze about and drink Sauvignon Blanc sort of person.
Well I do know - my mum and dad passed away with cancer recently so I'm going to do my bit and raise money for cancer research as well as getting healthy - it's only 5k after all and it will be ok! It takes place on Sunday 12 July at Exhibition Park in Newcastle so if anyone would ike to sponsor me see http://www.raceforlifesponsorme.org/samhook2
Thanks!

Monday, 29 June 2009

A love-hate thriller

With the death of possibly the most well known performer of our generation, we thought we'd take a quick look at the media coverage of an an individual who has enjoyed a long running love-hate relationship with our media.

I say 'enjoyed' due to the far-fetched tales of sleeping in an Oxygen chamber that have since been revealed as hooks mastermined by his PR team to gain media attention and further enhance the bizarre side of his image which he was quite happy to push.

And perhaps in gratitude for the entertainment he gave them, the British press have been kind to say the least, even omitting the infamous abuse allegations from their daily obituarys.

Even Martin Bashir who some might say sparked abuse allegations in his ITV interview and showed obvious dislike for the star was quoted defending him in the Sun newspaper, saying 'his lifestyle may have been unorthodox, but I don't believe it was criminal.'

It all reminds us of a certain Jade Goody who enjoyed a similar ride... now I wonder what Michael Parkinson has to say on the matter ...?

Monday, 22 June 2009

Network your way to success


Serial Entrepreneur and Dragon’s Den star James Caan has been in the press recently advising companies to network their way out of the credit crunch.

He says "Relationships are quite simply critical to business success. The companies with the strongest working relationships are the ones that will come out on top through these tough times”.

We agree with James; in our experience people that network are more successful and that's why we started the Gosforth and Jesmond Business Network.

The network provides local business people with the opportunity to meet, network and generate some new sales leads. We meet 4 times a year and the next meeting is on Wednesday 24 June from 6-8pm at Opus Gallery in Gosforth. It’s only £5 on the door (to cover the cost of wine and canapes!) and all profits are donated to charity.

To register your place or find out more visit www.gosforthandjesmondbusinessnetwork.co.uk



Wednesday, 17 June 2009

Brewing up the perfect story


Ever wondered how to make the perfect cappucino on one of those shiny coffee machines? Well, so did David Old, video journalist at the Journal newspaper.

As part of our work for Costa and to promote their 7 out of 10 prefer Costa messaging we invited him over to Costa Coffee at the MetroCentre to try his hand at being a Barista Maestro for the day.

He was so impressed with the challenge that he made a video on his experience, but as he had to hold the camera he used Costa's very own Barista Maestro, Carl as his body double.

So, if you do want to know how to make a cappucino like a pro, watch the video on the link below - but don't forget the chocolate stencil!



Thursday, 11 June 2009

No Rock & Roll scoops website of the week!


Congratulations to our sassy underwear client, No Rock & Roll , they've been picked as Whispermag's website of the week!

A quick poll in the office revealed that 75% of us would browse the internet when looking to buy a bra (and that's not including the men!)

New research by Orbitalmedia also shows that internet shopping in 2009 is at an all time high and will reach an uplifting £2.4 billion! It just goes to show the importance of keeping up with online media when running a campaign - depending on the client it can be just as valuable as traditional print editorial.

Nice to know the team's hard work has paid off. Now for some online shopping ...




Monday, 8 June 2009

Yasmina's hired!


Congratulations to Yasmina Siadatan who beat Kate Walsh to win the final of The Apprentice last night.

Yasmina did a fantastic job on the final task; to create a product, brand and advertising campaign in just three days.

We've all questioned whether The Apprentice contestants really are "Britian's brightest business prospects" (remember Philip and pantsman!), but we know how long brand development and marketing strategy takes so can really identify with how hard last night's task was.

So congratualtions to Yasmina, we hope she enjoys her new position working for Sir Alan's digital advertising division.

I wonder if Amscreen needs any help with marketing...

Monday, 1 June 2009

When fame Boyle's over...


The news that Britain's Got Talent (BGT) star, Susan Boyle has been admitted to The Priory with exhaustion has got us thinking about the importance of celebrity representation and media training.

Susan became an overnight hit after her first performance on BGT, attracting a mass of media attention, millions of hits on YouTube and A-list fans such as Ashton Kutcher and Demi Moore.

It's what most reality TV stars dream of - but with no agent, no guidance and no media training, it's no wonder the 48 year-old church volunteer found it all a little overwhelming!

We're sure that with a little media training and some professional support Susan could enjoy a lot more than her 15 minutes of fame, we're just waiting for her call...

Tuesday, 26 May 2009

Fluid is the Best Bar None

With another bank holiday over many of us will have taken advantage of the surprising spell of good weather to sample some of the region's beer gardens so here at uniquethinking we've been asking the pertinent questions, what makes a good bar?

We're proud to be working with Newcastle pub operator Fluid Group, which was recently voted 'Best Operator' at the 2009 Best Bar None Awards, working in conjunction with the police and the local authority, for their promotion of responsible drinking and ensuring a safe and fun environment for its customers

The owners of Fluid Group, which owns several of Newcastle's most popular bars including Barluga, Perdu The Mushroom and Fluid Bar, say their committment to customer wellbeing and safety is one of the key reasons behind their success.

Fluid Group is no stranger to awards and as well as Best Bar None, Barluga took home the 'Best Interior' accolade at the North East Restaurant Awards earlier this year voted for by the public.

So a safe environement and a creative interior are two key reasons to visit a bar on a regular basis and here at uniquethinking we would add to that a varied drinks menu, attractive promotions, friendly staff and good music.

Raise a glass to the Fluid Group and tell us what you think makes a great night out.

Tuesday, 19 May 2009

Congratulations Number 52!

Here at uniquethinking, we think of ourselves as specialists in the leisure and hospitality industries and one of our clients has really put this to the test over the last few months!

Used to working for bars, restaurants and family-focused tourist attractions, this year has seen us working on a campaign for Number 52, Newcastle's newest gay sauna.

We were tasked with arranging every aspect of Number 52's launch, including website design, advertising and pre- and post- launch PR.

A little creative thinking and some invaluable media connections later, and we have achieved some great results for the sauna, launching the website and securing editorial coverage in regional gay and lifestyle publications, as well as national magazines and online sites.

What's more, the sauna has attracted more than 200 members in less than two weeks so all that's left to do is say a huge thank you to all the guys that modelled for us ...

Friday, 15 May 2009

Underwear with attitude

Now we're (finally!) up and running we'll be digging out all the pictures, videos and opinions we've been desperate to share over the last few weeks.

Last week's scandal over Marks and Spencers bra prices definitely got us talking in the office, not least because our client, Trina Lamacq has just launched No Rock and Roll, an online underwear shop aimed at sassy young women with big busts.

With our help, Trina's created a one stop shop for all things underwear, stocking funky brands such as Freya, Lepel and Panache in sizes D+ as well as cup-sized swimwear, all at great prices!

Now we're working with Trina to accelarate awareness of the site and encourage sales through PR, advertising and online marketing, recently comissioning a great photo shoot to showcase Trina and her products ....


Marks and Sparks may have apologised for their boob, but Trina's offering a free gift on any orders over £35 so get clicking girls!

Tuesday, 5 May 2009

The blog is alive

Of course, we've been setting it up for ages, but never quite got it finished.....

Our blog is here and will feature a little bit of a lot of what we do, including design, online marketing, direct marketing, public relations and advertising.

Give us a call if you'd like to talk about what we can do for you....0191 226 8804