Monday, 24 August 2009

Checking in with Intercontinental Hotels Group

The team is celebrating after winning a contract with Intercontinental Hotels Group to raise the profile of the region’s Holiday Inns and Crowne Plaza hotels.

We’re going to be using our expertise in the tourism and leisure sectors to reinvigorate the brand, making it a more attractive choice for business travellers and for the region as a whole.

We’ll be identifying news stories and targeting North East business and consumer publications to increase awareness of what’s on offer at the IHG hotels.

In particular, we’re looking forward to promoting the stress-free convenience of the new ‘Park, Stay and Go’ package, which offers travellers a one night stay followed by up to 15 nights of parking.

IHG adds to our growing portfolio of tourism and leisure clients including Costa Coffee and the Windjammer Landing resort in St Lucia.

Tuesday, 18 August 2009

Being the judge of the X Factor judges

As the new series of the X Factor hits our screens again this weekend we’ve been thinking about how the show’s judges are in the spotlight just as much as their singing starlets.

The show just wouldn’t work without Simon Cowell at the helm, his popularity being due to his straight talking, ‘Mr Nasty’ image. He proves through his success in America that sometimes projecting a villainous image can have positive results!

Louis Walsh may not have the Mr Nasty label, but Simon Cowell’s decision to bring Louis back to the 2007 series after he was famously let go from the programme shows how much the X factor relies on getting the right mix of characters on the judging panel. With Louis Walsh’s history of managing chart-topping groups such as Westlife and most recently JLS, he’s a much-needed voice of experience.

Since Cheryl Cole joined the show the media have been keen to whip up stories of rivalry between the Girls Aloud star and Danni Minogue, but the girls have so far only battled each other in the fashion stakes. The X Factor has propelled Cheryl in particular to new heights of fame. She is working on a solo album, has continued performing with Girls Aloud, and is hoping to break America – but I wonder if she is taking on too much.

Cheryl was recently pictured smoking outside an X Factor audition, which she had vowed never to let happen, being aware of her position as a role model for young fans. Now that she has been caught smoking in public, it seems Cheryl’s various commitments are getting too stressful – perhaps she should let herself have a bit of a break and try to restore her smoke-free reputation.

This year’s show follows the example of Britain’s Got Talent as the contestants must not only face the judges but also an audience of 2000, so the pressure is well and truly on. With buzz already being created around 21-year-old Asperger’s syndrome sufferer Scott James and girl band Kandy Rain, this looks like it will be the most addictive series yet.

Thursday, 13 August 2009

Is this the last chapter for Katie and Peter?

We thought it was about time we commented on the long running saga of Peter Andre and Katie Price - sad though it is, it has been a tabloid editor's dream and shows no sign of stopping.

With Katie having won over public support in recent years as she attempted to transform her brazen image into that of a business woman and loving mum, she appears to be throwing it all away with new boyfriends, girlie holidays and the return of the infamous Jordan shoots.

Peter on the other hand, has come out of the whole affair rather well - family trips to the fruit farm, swim sessions and not forgetting his loyalty to step son Harvey.

However, our advice to Peter would be; don't blow it now! After holding a dignified silence he seems to be doing one too many family activities providing the perfect media photo call, not to mention some tabloid interviews.

He is in very close danger of over doing his nicey nice image and using his children as a media pawn - and some might say that's worse than leaving them at home while you party in Ibiza.

So Peter, stick with the original plan and you've got it in the bag!

Wednesday, 5 August 2009

A strong brand is the law at Clarke Mairs

Working in the creative industry we're all too aware that image is everything if you want to set yourself apart from the competition.

Fortunately for uniquethinking, Clarke Mairs LLP, a local firm of solicitors, has realised that this goes for professional firms too having enlisted our help to come up with a new corporate identity for the business which includes the design of adverts and a range of print materials.

The contract win has allowed us to put to good use our extensive experience of working with professional services which includes other firms of solicitors and Financial Advisers to produce an eyecatching and contemporary brand image for the law firm.

Clarke Mairs is a really progressive firm keen to set itself apart from its competitors in the region and the new look reinforces their approachable, fresh and professional approach to law. Tim Clarke, senior partner at the law firm has been deligted with the image overhaul so far.

The contract win marks the ongoing success of uniquethinking’s recently launched design division, headed by creative director Paul Alderson. As well as award-winning PR and marketing, the agency now offers a full creative service, including website design and build.

Clarke Mairs is a commerical law firm based in Newcastle City Centre providing legal services to businesses and individuals nationwide. Services include Commercial Property, Insolvency, Company/Commercial and Employment. For further information visit