Tony Blair with troops
Cynics everywhere must have grinned from ear to ear when the news broke that Tony Blair planned to donate the profits from his memoirs to The Royal British Legion's Battle Back Challenge Centre.
Newspapers across the country have questioned the former prime minister's kind gesture towards the charity and some ask if it is a choice made due to guilt over the 2003 Iraq war. We question it too.
Sales figures of Blair's new autobiography, A Journey, should now boost with the public knowing their money is going towards a good cause and not to fund Mr (and Mrs) Blair's luxurious lifestyle. Although the final amount will depend on sales of the book, it is expected that the Centre will receive a £4.5million advance and subsequent earnings.
One person who will be hoping for a top-seller is Dame Gail Rebuck, the chairman and chief executive of publisher Random House and a close friend of Mr Blair.
Industry insiders predict that the book has a bleak future and it was revealed that 500,000 copies worldwide had to be sold to break even, but the recent publicity will more than likely reverse the situation.
The Blairs are coming out in force to promote the book and will appear as a family in public for the first time since leaving Downing Street in 2007, during which time Tony is thought to have earned around £15-20million from consultancy work and public appearances.
On the plus side, this is excellent news for the British Back Challenge Centre, which will receive some much needed funds and publicity.
The Centre will be available to any member of any armed forces as long as they have been injured while on duty. It will focus on physical rehabilitation through sport and adventure activities with state-of-the-art facilities.
Hit or miss? A tricky one. A hit because the war victims have more support but a miss as they're only in the position because of Blair. And did we need reminding?