Uniquethinking are huge supporters of Twitter. When used correctly, Twitter has the potential to build a brand and get people interested in ideas and businesses. However, with a 140 character limit and most people tweeting about the snow and what Wagner sang in X Factor, innovation is low. Tim Burton’s latest project, on the other hand, sees Twitter being used in a whole different way.
The director of Edward Scissor Hands, Alice in Wonderland and The Nightmare before Christmas, has used Twitter, as described on the BurtonStory website, for an exercise in Cadavre Exquis or ‘Exquisite Corpse’ to tell the latest tale of unlikely hero, Stainboy.
‘Cadavre Exquis’ is a collective storytelling technique that sees people contributing a line to a story following on from the last line told. Fans can upload their additions by tweeting and using the hash tag #BurtonStory. Fans can also tweet from the website burtonstory.com.
Burton began the exercise with the line:
‘Stainboy using his obvious expertise, was called in to investigate mysterious glowing goo on the gallery floor.’
The experiment will run until the 6th December with the day’s best tweets being added to the story.
Including fans in new endeavours is a great idea and a good way of getting people on board with new projects. Being swept up in the tale, uniquethinking headed over to burtonstory.com to let the inner storyteller out. This was our post:
‘But the goo was not going to let go and Stainboy, being prone to bouts of intuition, was certain he knew why’